THE
EVALUATION OF COMMUNITY PHARMACIES’ SERVICE QUALITY
IN ANKARA FROM GOOD PHARMACY PRACTICE PERSPECTIVE
Ö.
Nazan CELAYIR ERDOGAN*° , Ismail ÜSTEL*
*Hacettepe University, Faculty of Pharmacy, Department
of Pharmacy Management, Sihhiye, Ankara, TURKEY.
°Corresponding Author
Summary:
Sociology, economy, technology, demography and communication
have all shaped pharmaceutical care, a term first used
in the late 1980s. WHO stated that Good Pharmacy Practice
(GPP) is a stepping stone to the practice of pharmaceutial
care. The above mentioned factors will also help bring
about further developments in pharmacy practice. GPP,
also called the Tokyo Declaration, is a set of principles
for hospital and community pharmacy practices. In this
study, the critical structure-process elements of service
quality of retail pharmacies in Ankara are evaluated according
to GPP. The selected pharmacies are from two socioeconomically
different quarters and those near hospitals. The questionnaire
was filled out by pharmacists. Next the, pharmacies’
personnel were observed continuously and discretely. 58.26%
pharmacists (127/218) agreed to participate in the study,
but, it was not possible to contact 17.89% of them (39/218)
23.85% (52/127) did not agree to participate. The term
GPP could be described by only four pharmacists(3.10%).
One half the community pharmacists named communication
skills among the abilities they wished to have. Approximately
three fourths of them stated that their service was of
good quality. Almost 80% of the pharmacists had not participated
in on-the-job-training programs for the last two years
(1993-1995). Only 6.3% of pharmacies had a private area
for counselling, 7.9% had no source of professional information,
70% had no computers. Therapeutical and pharmaceutical
programs were used by only 11% of them. Of the drugs demanded
46% were prescription drugs. Of the drug requests,60%
were met by the pharmacists themselves. Written and oral
information was provided in 16.68% of drug requests. Drug
storage conditions and adverse drug reactions were hardly
mentioned at all. Professional activities concerning drugs
occupied only 18% of the pharmacists’ time. The
quality of structure-process elements of service is inadequate
in terms of GPP.
Key
words:
Pharmacists, Patient Care, Community Pharmacy Services,
Good Pharmacy Practice, Service Quality, Pharmaceutical
Care.